Advocacy Everywhere

NAR's new advocacy initiative will expand our influence on public policy at the local, state and federal levels and increase REALTOR® and consumer participation in calls for action. This requires big changes in the technology we use for our calls for action and website, while providing new and innovative opportunities to use online advocacy tools strategically and enhance your grassroots lobbying efforts at all levels of government.

FPCs Represent REALTOR® Interests at Local, State and National Level

The South Dakota Association of REALTORS® (SDAR) recently held its 50th Annual Legislative Chili Feast, a celebration attended every year by about 90% of South Dakota’s state and national legislators, as well as the Lieutenant Governor. Longtime REALTOR® Tom Murphy was there, too, serving chili and oyster stew to the honored guests. “It’s a great opportunity for us to say ‘thanks’ and keep connected to our representatives,” says the past President of SDAR. 

He should know: Murphy is also a veteran Federal Political Coordinator (FPC), one of the dedicated 535 REALTORS® assigned by their state association to work with a member of Congress, providing information and analysis on issues that are important to the industry and to property owners.  “An important part of NAR’s strong lobbying efforts is the role of our FPCs as individual activists. FPCs are chosen because of the organic existing relationships they have with their legislators. Like Murphy, many of our FPCs know their legislator personally, sometimes as their REALTOR or as in Murphy’s case, from childhood. While REALTORS® are naturally real estate experts, FPCs are also active parts of the member of Congress’ constituent base and deeply rooted in the communities in which they live. This gives them a unique point of view and opportunity to become a trusted advisor, if they don’t already have that preexisting relationship,” said Victoria Givens, who oversees the FPC Program as NAR’s REALTOR® Mobilization Programs manager.

Murphy has worked with Democrats and Republicans; he’s testified before Congress; and in the past year, he’s been working closely with his current ‘assignment,’ Senator Mike Rounds of South Dakota, “cleaning up” a list of federal regulations that could be addressed by the new Congress. The list was submitted to the senator by the National Association of REALTORS®, but here’s the twist: NAR had not initiated the process; the senator had asked Tom Murphy, a childhood friend, how he could help improve the landscape for REALTORS® and property owners at the senate level.   

Karl Eckhart, a Senior Political Representative at NAR, says that while having a close personal tie to the senator is clearly beneficial for NAR’s goals, he sees Murphy as a natural advocate for REALTOR® issues, regardless of the connection. “Tom has been president of his state association, served on committees at the national level, and is a great believer in RPAC.  He’s someone who gives a lot back to NAR and the REALTOR® Party.”  Eckhart also notes that other FPCs who don’t have existing relationships with their members of Congress have succeeded in strengthening bonds by virtue of their unique attributes as REALTORS®. “In terms of constituent services, who better than a REALTOR® to find the best locations for a town hall meeting in any given town?” he asks, by way of example. “Being a helpful resource is a first step toward becoming a trusted ally.”

Daniel Blair, one of NAR’s Senior Legislative Representatives, notes that there’s a certain efficiency when a member of Congress can reach out directly to his or her FPC for information, rather than going through staff.  “In this case, through our FPC, we’ve provided the senator with a comprehensive list of regulations affecting REALTORS®, the implementation of which gives us  some cause for concern. They range from website compliance with the Americans With Disabilities Act and clean air emissions to banking issues and the protection of the sage grouse.  Tom and Senator Rounds have been working on this list for months now. We’re seeing real legislative effort as a result of the FPC program.”

Murphy is the first to admit that his close relationship with the senator is an unusual advantage.  “We played kickball together on the same piece of asphalt back in Catholic grade school. When Mike became governor, then went on to become senator, that sense of connectedness remained and gives us a real comfort level. We can trust each other.” That said, Murphy has served as an FPC for about 20 years now, and hasn’t played kickball with any of his previous legislators. “For both Mike and me, it’s a nice situation we’ve got right now,” he concedes, “but I’ve found that it’s perfectly possible—and a whole lot more usual—to build a productive working relationship with a member of Congress from scratch.”

As a seasoned veteran of Capitol Hill, Murphy is happy to share key tips with new FPCs who are looking to forge this kind of bond.  First and foremost, he says, take the time to get to know the legislator’s staff in DC. “These are bright kids living four-deep in two-bedroom apartments because they can’t afford otherwise, but the reality is, you have to deal with them, and if they don’t like you, you’ll never get access.”  Next, pay attention to what Murphy calls ‘the grocery list.’ “NAR does a great job of regulating its calls to action and prioritizing what it wants us to talk about on The Hill. But there's still no way a senator is going to sign on to everything, so having a strategy and knowing your issues is essential.” Murphy adds that it’s easy for him to approach a legislator when he frames his position as protecting the rights of those who own real estate, and widening the opportunity to enjoy it. “When I tell them that an issue affects ALL property owners, they’re smart enough to see that I'm talking about their constituents. That makes them pay attention.”

Murphy reports that the last thing he does when he’s leaving a meeting on the Hill is ask, “Is there anything I can do for you?”  He might be asked if the REALTORS® can get behind a certain piece of legislation. “I can’t necessarily go promising the support of NAR,” says Murphy, “but I might feel comfortable committing my state association, and that counts for something.” 

Giving back to one’s industry as a volunteer lobbyist runs in Murphy’s family: his wife, a physician, serves in a similar role for the American Medical Association. They’ve found that, no matter the issue, building a successful relationship with a legislator requires the same approach.  Murphy reiterates, “You’ve got to get to know the staff. You’ve got to understand the priorities on your organization’s ‘grocery list.’ Remember to offer your help. And if you present an issue as it affects a broad range of constituents, it’s going to be pretty hard for your representative to say ‘no.’”

To learn more about how Federal Political Coordinators help to get important REALTOR® issues in front of their legislators or to be part of the FPC’s contact team, contact Victoria Givens at vgivens@realtors.org or 202-383-1021.

And the President’s Cup Winners Are…

Congratulations to the 16 state REALTOR® Associations who met four advocacy and four RPAC goals to win the 2016 President's Cup. The President's Cup recognizes the hard work of state REALTOR® leaders and association staff who advance the REALTOR® Party. The President's Cup will be presented in May at the 2017 REALTORS® Legislative Meeting & Trade Expo. Also, check out the new 2017 President's Cup advocacy and RPAC goals.

Texas REALTORS® Take Advocacy to Another Level Using Social Media

Headquartered across the street from the Texas Capitol and just around the corner from the Governor's Mansion, the Texas Association of REALTORS® has never been shy about political advocacy. In recent years, it has also eagerly harnessed the power of social media to communicate with its 114,000 members. Combining its political prowess and social media savvy, in mid-December TAR upped its advocacy game by offering a preview of the state's upcoming legislative session on Facebook Live.   

The half-hour preview and Q&A event was hosted by TAR's Director of Legislative Affairs Daniel Gonzalez, whose depth of knowledge and engaging demeanor make him a natural spokesperson. Opening with a brief overview of his department's work at TAR, he reminded members that the association's legislative agenda is not driven by staff, but by REALTOR® volunteers from across the state who serve on TAR's Public Policy Committee. Assuring viewers that TAR will read every single word of the six-to-seven thousand bills filed during the course of the session, he noted that it would be tracking roughly one third of them, including many that aren't about real estate or private property rights, but which have a big-picture, long-term bearing on the industry.

In addition to letting viewers know what their legislators will be tackling in the session that began in January, Gonzalez took the opportunity to direct their attention to the latest issue of Texas REALTOR® magazine, and to hiddenpropertytax.com, an educational site that TAR has launched to clarify a complex legislative issue now in play in Texas.  He also urged members to participate in the annual REALTOR® Day at the Texas Capitol this spring. With ten minutes to go, he fielded questions from the live audience on topics ranging from title insurance rates to homeowner associations.  

Brandon Alderete, TAR's Director of Political Affairs, points out that the association is right at home with webcast technology. "We've been delivering CE course content to our 77 local associations via online video for several years now," he notes. "The live feed is the exciting innovation here, allowing us to interact directly with so many members who are already right there, following us on Facebook." Nearly 1,500 viewers tuned in to the live and recorded sessions over the first 24 hours, and the post was also shared by dozens of individual Texas REALTORS® and local associations. TAR had promoted the event with organic and paid social media, through email newsletters and via text message through the REALTOR® Party Mobile Alert system just before the webcast began, generating more than 500 click-throughs.

"Whatever we can do to enhance communication with members, we'll pursue it," says Gonzalez.  "Facebook Live is a fairly new phenomenon, but we thought it would be worth a shot," he adds, noting that based on the enthusiastic feedback, his department will continue to share legislative issues with the membership via live webcasts.  "Our members really responded, and seem to want more. That's the way we like 'em: engaged and asking questions!"

To see firsthand how the Texas Association of REALTORS® is keeping its members connected to legislative issues affecting their industry and their communities, see https://m.facebook.com/story.php?story_fbid=10155514734234298&id=89617004297. To learn more, contact Brandon C. Alderete, Director of Political Affairs, at 512-370-2124.